COPYWRITING PORTFOLIO
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COPYWRITING PORTFOLIO
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COPYWRITING PORTFOLIO
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COPYWRITING PORTFOLIO • COPYWRITING PORTFOLIO • COPYWRITING PORTFOLIO •
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Our ethos? Empower people to be themselves.
Watch them change the world.
Making the world safer through cybersecurity is no simple feat. It requires intelligence, tenacity, innovation, and drive. It also requires the culture and resources you need to grow and make your mark. Protect the people closest to you by transforming the world with Cisco’s unrivaled cybersecurity solutions.
A secure future starts with you. Join us.
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Capturing Company Culture and Talent Brand
It’s magic
We talk a lot about magic. But what does that actually mean? At Meraki, we experience magic all the time. We watch it unfold when something complex becomes intuitive, when technology helps businesses accomplish their mission, and when everyone is valued for who they are. At Meraki, the passion of our employees shapes our dynamic community and powers our industry-leading platform. When our employees have the autonomy to make an impact, Meraki makes magic for our customers.
Our culture
Unrivaled technology doesn’t just appear out of thin air. It’s created by innovative employees who are supported by a culture that believes in their talents and fosters their growth. At Meraki, our employees thrive when they have the autonomy and flexibility to own their projects, collaborate with others, and be themselves.
What makes Meraki special?
Our collaborative, “everybody in” culture, our flexible mindset and working approach, the energy and camaraderie between colleagues, the humility and authenticity we show each other, our inclusive community, the autonomy employees have to make an impact, and our belief in the power of simplicity.
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Technology isn’t magic. Collaboration is.
Magic happens when everyone has a seat at the tableand their unique perspective is valued. At Meraki, collaboration enables us to achieve our collective goal: to simplify powerful technology so that passionate people can focus on their mission. Want to make magic? Join us
Smart classrooms aren’t magic. But they just might make some.
Technology should make people’s lives easier. By simplifying the digital workplace, Meraki enables our customers to focus on their mission — like teaching children or running a business. When people aren’t struggling with technology, they can spend time on what matters to them. Magic starts at Meraki. Join us.
The Meraki platform isn’t magic. But it enables our customers to create magic.
Magic happens when something complex unexpectedly becomes simple.
Like when technology works how it’s intended, by making our customer’s lives easier. The Meraki platform includes an intuitive web-based dashboard that enables customers to quickly and simply access the data that moves their business forward. Now, that’s magic. Want to make magic? Join us.
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YOUR DAILY DOSE OF HEALTH AND HAPPINESS
COLD-PRESSED WELLNESS SHOTS
Bursting with eye-widening flavor, each wellness shot is packed with immune boosting superfoods and powerful herbs that provide the ultimate armor to conquer anything life throws at you.
COLD-PRESSED JUICES
Our juices are crafted with the freshest (and happiest!) produce grown under the California sun. Each delightfully uplifting blend will have you smiling with every sip.
TREE-RIPENED, HAND HARVESTED, AND PROMPTLY PRESSED IN UNDER 3 DAYS.
We source organic heirloom varieties grown under the California sun. Each delicious morsel is picked at peak ripeness and then promptly pressed to ensure mind-blowing flavor and prime nutritional value.
TO CREATE THE WORLD’S BEST JUICE, WE HAD TO FIND THE WORLD’S BEST FARMERS.
It took some time, but we found ‘em. We’ve partnered with organic, family farms to support the people who are most responsibly caring for the land and soil they work.
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Credo
At Menage a Trois, we celebrate the bravery it takes to be authentic. To be true to who you are. We believe transformation is sparked by the determination to evolve. To boldly march forward; to break through the wall; to turn the wall into a bridge and discover a new path. A new door; flung wide open to everyone brave enough to be themselves.
No bowing at the altar of the status quo. After all, there's no 'one' way to live. No 'one' way to be. No 'one' way to dance. No 'one' way to make wine. And no 'one' kind of wine drinker.
Our wines are authentic, true to themselves, and courageous, just like the people who drink them. Menage a Trois creates extraordinary varietals and blends made from California grown grapes and original thinking. What makes us different is our
three-grape blends, crafted by combining three distinct varieties. Three grapes, one wine. And just like you, our wines stand out from the crowd.
Live life on your own terms. Because freedom tastes delicious. Menage a Trois.
Positioning
Freedom tastes delicious.
Choosing wine shouldn't be stressful. You don't need a rule book to tell you what's good because there are no rules.
At Menage a Trois, we dare to be different. We dare to be courageous. We dare to be ourselves. That's why we make both excellent varietals and original blends using three distinct grapes. Why three? Because 'threes' are powerful. Think: the trifecta, The Holy Trinity, the BLT. While each element is good on its own, combine all three and extraordinary emerges. Like the elements that make up our red blend: the perfect mix of Zinfandel, Merlot, and Cabernet Sauvignon. When each grape is combined as a trio, what unfolds is harmonious, dynamic, unrivaled.
Original wines born out of original thinking.
Live life on your own terms. Because freedom tastes delicious. Menage a Trois.
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Celebrating Black History Month with Music
The impact Black culture has on music.
Black History Told Through Music
DJ E-TRANE (Elliott Broadnax) loves music. Elliott’s passion for music goes beyond simply enjoying it; Elliott is a music aficionado; he uses music to inform listeners about Black history and culture. In honor of Black History Month, we sat down with Elliott to hear his insights on Black history, culture, and of course, music.
House Party Fridays at RingCentral
Elliott’s ability to storytell with music became known to the RingCentral community in 2021 through his curated playlist ‘A Black Journey Through Music’ which portrays the history and influence of Black music in America. This playlist was so well-received that it ignited House Party Friday (HPF) events: a bi-weekly event where DJs from RingCentral play music virtually for any RingCentral employees who wish to listen. One live DJ set, attracted over 250 listeners, indicating that HPF events have been a hit!
“House Party Friday gives employees a chance to vibe to something at the end of their work day and unwind after a long week,” says Elliott. Not only are House Party Friday events something to enjoy, they have also brought people together. “These events have been a personal connector for me. During a company-wide conference, quite a few people introduced themselves to me and told me how much they love listening to the House Party Friday DJs.”
Black History Month
Black History Month (BHM), celebrated in February, is an opportunity to recognize and honor Black history and culture (among many things). For Elliott, it’s all that and more. Elliott shares what Black History Month means to him.
“To me, Black History Month is a chance to hone in on Black culture and to look at my roots and where I came from. It’s an opportunity to continue to learn.”
Each year, RingCentral recognizes Black History Month with a specific theme. This year, the theme is ‘Expressions out of Resistance’.
“I’m thinking about resistance in a different way. Resistance doesn’t only refer to ‘resisting oppression’. To me, resistance also means stepping out of your comfort zone and taking the necessary action to elevate yourself.” Elliott continued, “Black History Month is about recognizing the resistance and perseverance of people who’ve gone through atrocities and those still dealing with injustices today.”
The Influence Black Culture has on Music
We originally asked Elliott the question, ‘How has music impacted Black culture?’ Which he aptly responded by suggesting that the question should be reframed: “How has Black culture impacted music?” Here’s what Elliott shared.
“The history of music is based on the drums— specifically African drums. The drums tell a story in basically every genre of music in the world. The drums represent almost every aspect of Black life, including the physical, emotional and spiritual. They were played to communicate, celebrate, mourn, and inspire. Drums are played in times of peace and war, planting and harvesting, birth and death. Black culture lives through music and that’s why it is so influential. To me, music is everything—music is the DNA, the culture, of Black people. You can see its influence on the world.”
Being an Associate Solutions Engineer at RingCentral and a DJ
Admittedly, the two titles are pretty different – but there might be more cross-over than you may think.
“Funnily enough, messing around with DJing and video production software has helped me understand RingCentral’s video product more deeply.” Elliott continued, “Also, performing as a DJ has improved my abilities to present in front of people for work. I’ve become more comfortable being my authentic self in front of customers, which is great.”
RingCentral Supports Employees Professionally and Personally
RingCentral believes in work life balance and encourages employees to do what makes them happy.
“RingCentral is a very open and encouraging environment. If you want to do something, RingCentral is going to help you find a way to do it. The sky’s the limit for potential and that crosses over personally for me.”
What’s on the Playlist?
Elliott’s music knowledge and passion runs deep. We can only imagine that his playlist for Black History Month and music recommendations will be fantastic. Here’s a sneak peek.
Elliott has created a theme with corresponding music for each week of Black History Month.
Week 1. Black is Beautiful – Music that highlights “blackness in a positive light”, featuring artists like Nina Simone, James Brown, and Aretha Franklin.
Week 2. Controversy – This playlist is all about “songs and artists that were controversial for their time” and will feature artists like Billie Holiday, Prince, Ye (Kanye West), and Gil Scott-Heron.
Week 3. Then VERZUZ Now – This theme was inspired by the ‘Verzuz Battles’ created by record producers, Timbaland and Swizz Beats, and highlights music that “speaks on resistance”, featuring artists like Kendrick Lamar, J.Cole, H.E.R., Marvin Gaye, Stevie Wonder, and The Isley Brothers.
Week 4. Future Beats – Highlighting “up-and-coming artists on the brink of fame” like Steve Lacy, Lizzo, Anderson .Paak, and Ari Lennox.
Based on the playlist themes alone, we are definitely in for a treat. Have a listen.
Elliott’s Music Recommendations
According to Elliott, there are two artists who should be on your radar.
These individual artists, while amazing in their own right, were made even more incredible after collaborating to create ‘Intimidated’, a song that was nominated for a Grammy award 2023. ‘Intimidated’ is so fantastic that Elliott and his wife listen to it on repeat. Now, that’s saying something for a music aficionado.
Elliott, thank you for bringing your passion for music and Black culture to RingCentral. We appreciate you and can’t wait to groove to your tunes during Black History Month and beyond.
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RingCentral women leaders make life-changing impact in Ukraine
February 24, 2022, marked the day Russian armed forces occupied the streets of Ukraine and declared war. Russia’s military invasion took the world by storm, propelling many nations to aid rescue efforts in Ukraine. World leaders weren’t the only people who swung into action; citizens, including RingCentral associates, also played a vital role.
Led by a team of women
A team of RingCentral women associates, most of whom were living in Ukraine when the war began, sprung into action by helping to relocate other associates and their families. Hundreds of RingCentral associates live in Ukraine, all of whom are a vital part of our technology and engineering teams and community at large. Helping our team members find safety was mission critical. This rescue effort was met with complete support from our CEO, Vlad Shmunis.
Natalya Kylymnyk, Head of Administrative Operations in Bulgaria, was living in Ukraine when the Russian invasion began. Once she was able to relocate safely to Bulgaria, she joined forces with a group of RingCentral women to help relocate hundreds of Ukraine-based associates and their families to neighboring countries.
“I left Ukraine during the first days of the war and relocated to Bulgaria with my daughter. We stayed in a cafe with our dog and suitcases while searching for a shelter. I felt frightened and absolutely alone in a foreign country. It was really terrifying,” Natalya said.
With help from a volunteer, Natalya secured an apartment and then devoted her attention to helping other Ukrainians relocate to safety.
“As soon as I moved into the apartment, I immediately joined the ‘Ukraine Support’ chat group on the RingCentral platform and started texting my friends and co-workers to offer them help with finding apartments,” Natalya shared. “I wanted to help anyone who faced this terrible situation.”
The details of the rescue mission
Through the RingCentral platform and the ‘Support Ukraine’ chat group, a dedicated group that assisted with support efforts like getting people to safety and finding families housing, RingCentral associates were able to help each other.
“A lot of RingCentral associates requested help. My team of ~20 women and I devoted over 18 hours a day securing shelter and coordinating transportation to neighboring countries for everyone in need, ” Natalya said.
In addition to coordinating logistics and daily necessities, RingCentral also secured mental health and financial resources for RingCentral community members in Ukraine. RingCentral organized a corporate fund, and individuals donated funds on their own as well. Additionally, associates who lost their homes due to the war activity were able to apply for grants meant to reduce the burden of their lost homes. RingCentral also provided mental health services to those in need and have since brought on two additional corporate psychologists to help employees and their families.
“We helped all of our associates and each of their family members safely relocate from Ukraine. And we are still helping them,” Natalya shared.
An all-hands-on-deck attitude
Svitlana Grachova, HR Director of RingCentral’s Odessa office, was living in Ukraine when the war started; she now lives in Spain. She explained that the success of the emergency rescue effort stemmed from her close-knit team of focused do-ers along with RingCentral’s unwavering support.
“We spent hours strategizing how to evacuate people and discussing shifts for product running and support,” explained Svitlana. “As an HR Director, I needed to organize my team and the volunteer engineers to support evacuation activities. I am always proud of my team, and this event made me believe that they are the best people in the world. Our team of determined women were willing to go the extra mile and work 24/7 to help people evacuate to safety.”
We asked Svitlana how this experience impacted her. She shared that it made her stronger and showed her the power of people dedicated to a mission.
“Now I believe that there are no impossible things in life. I believe I am much stronger than I was. I believe that dedicated people can change the world.”
The ripple effects of taking action
It is always important to do the right thing for the right reasons. For RingCentral, the decision to help Ukraine was cut and dry: people in our community were in danger, and we needed to help them find safety. Living our values is always the right thing to do, especially when the outcome is as real as saving lives. In this case, it was also a clear demonstration of our workplace culture.
Ukraine native Olena Subchynska’s first day as a Junior Numbers Analyst at RingCentral was February 24, 2022, the same day that Russia declared war on Ukraine. Naturally, this was a rough day to start a new job.
“On the evening of February 23rd, I was full of worries about my first day at work. By the morning, my worries changed dramatically,” said Olena.
“Memories of the end of February 2022 are some of the most terrible ones in my life. But thanks to RingCentral’s support and the professionalism and unity of the employees, my reality was made much better,” Olena explained.
“After a week into the war, I decided to evacuate from Ukraine. I notified RingCentral that I needed help, and the next day I was given a seat on a bus and hotel accommodations for myself, my son, my mother, my sister and her children, and our dog. RingCentral thought of everything in advance, and the whole move was perfectly organized. AB Soft and RingCentral acted as one big family. Seeing that level of care makes me want to grow and work better.”
Standing united with Ukraine
RingCentral continues to stand united with Ukraine. We acknowledge the pain that has been caused by this distressing conflict and are committed to supporting Ukraine. When the invasion began, we immediately enabled free phone calls to Ukraine for all customers using our services and donated $250,000 to the Ukraine Crisis Relief Fund.
When the RingCentral team of heroic women stepped up to help with relocation efforts in Ukraine, we supported them fully. This team includes, Natalya Kylymnyk, Head of Administrative Operations in Bulgaria; Lora Paslova, Senior Manager PM; Olena Subchynska, Junior Numbers Analyst; Anastasia Delkova, HR Manager; Nataliia Muzychuk, Sr. Product Manager; Svitlana Grachova, HR Director of the Odessa office; Veronika Strilets, QA Engineer; and Оleksandra Haidarzhy, Talent Sourcer.
On behalf of the RingCentral community, we want to thank these brave women for devoting their time and energy to help hundreds of people find safety during a devastating time in history. The work these women have done is a great service to RingCentral, and it also marks a humanitarian effort worthy of wider recognition.